Persuasion Research into Intelligent Systems & Models
The PRISM lab investigates how artificial intelligence transforms the landscape of influence. We study how intelligent systems generate, detect, and reshape persuasive communication, bridging rhetorical theory, communication science, and computational methods to understand what it means to persuade and be persuaded in an age of machine-generated discourse.
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PRISM explores the evolving intersection of persuasion and artificial intelligence. Our research asks how intelligent systems engage in the ancient art of influence: as tools, as audiences, and increasingly as persuaders in their own right. Drawing on rhetorical theory, persuasion science, and computational analysis, we examine how AI models produce and process persuasive messaging, how algorithmic systems shape public discourse, and how centuries-old frameworks of rhetoric can illuminate (and be challenged by) emerging technologies. Our mission is to ensure that as machines grow more persuasive, our understanding of persuasion grows with them.
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Lab Director
Zoltan P. Majdik, Ph.D.
Affiliated Graduate Students
Emmanuel M. Dadzie
Select Publications & Presentations
M$^2$IS (Mapping Metaphors Across Intelligent Systems)
Medical Misinformation Classifier Development
AI/LLM RNA | DNA (Rhetorical Norms Alignment | Deliberative Norms Alignment)